Winning the Web Development Race with Drupal (E6)

Commercial Progression presents Hooked on Drupal, “Episode 6: Winning the Web Development Race with Drupal".  In the latest installment; Alex Fisher, founder of Commercial Progression is joined by a special guest; Ann Siegle, CEO of Spoke8 Marketing.  Ann Siegle is not only a veteran of successful open source web development projects, but she is also a seasoned automotive racing enthusiast.  From Ann’s experiences in the grandstands and back at the shop, she has developed a rich metaphor that relates the efforts of web development and digital marketing to that of auto racing and building an effective racing team.  Commercial Progression and Spoke8 Marketing have formed a strong team with Drupal as the winning vehicle on the track.  In this candid discussion, Alex and Ann provide a tour of their winning open source web development strategies.

Hooked on Drupal is available for RSS syndication here at the Commercial Progression site. Additionally, each episode is available to watch online via our YouTube channel, within the iTunes store, on SoundCloud, and now via Stitcher.

If you would like to participate as a guest or contributor, please email us at

[email protected]


Content Links and Related Information

This discussion begins with web development platform selection, or the car chassis.  From experience, both Ann and Alex present their analysis of various open source racing platforms; Wordpress, Joomla!, and Drupal.  The pros and cons of each web development platform are discussed in light of hard earned track experience.

Selecting a great vehicle is not enough; winning races requires a full team effort.  Filling out the roles and positions of a world class pit crew that can respond and adapt to volatile track conditions is key.  Again, Ann and Alex present their shared wisdom in the team approach.  Having the right mix of developers, marketing strategists, and responsive designers is crucial to building a winning team.

When the car is on the track and your site is online generating traffic, the race has just begun.  Ann presents the important role of marketing strategy for the long view of winning the entire race and not just a few laps.

With a flexible enterprise ready chassis like Drupal, a competent design and development pit crew like Commercial Progression, and the comprehensive track strategy from Spoke8 Marketing; you have a proven team for winning the web development race.


Hooked on Drupal Content Team & Guests

Alex Fisher - Founder of Commercial Progression as profiled on Forbes

alex fisher commercial progression


Ann Siegle - CEO of Spoke8 Marketing

ann siegle spoke8 marketingspoke 8 marketing

Shane Sevo - Podcast Host & Former Joomla! Developer

Shane Sevo commercial progression


Podcast Subscription

Hooked on Drupal Episode 6 - Winning the Race with Drupal