Millennials ought to be a central focus of your e-commerce sales and marketing strategy. This group (typically those born between 1980 and 2000, although opinions vary somewhat) is 80 million strong in the U.S., spending $600 million per year. By 2020, they will represent 30 percent of the economy, making them a crucial part of your sales initiatives, and a vital interest when developing your e-commerce website design. Here's how to lure those lucrative Millennials to your e-store and earn their long-time loyalty.
When it comes to reaching out to customers, mobile is where it's at. The overall e-commerce segment of the retail industry is growing at an impressive 13 percent (in an economy in which most markets are struggling to achieve 2-percent gains). But mobile commerce, by comparison, is growing by a mind-boggling 300 percent, with no end in sight. So, if your e-commerce biz isn't thinking mobile, you're thinking wrong.
Choosing Drupal is the first step toward creating a stellar experience for your online shoppers. But even with all of the functionality and ecommerce features offered by Drupal, there are still some must-haves (and some must-not-haves) for delivering an enjoyable, successful shopping experience to the customers you reach. These tips won't just help you land those first-time buyers. These commandments will keep them coming back again and again for more!