The extra resources from Commercial Progression's merger with Symmetri Marketing has been a huge boon to our project.

The UX / Design Team has had some great insights on our project and the wireframes are spot on to the ideas and intentions we had envisioned.

~Geoff Marsh, Web Developer - Kettering University


Kettering University was founded in 1919 and has an impressive history of educating the brightest minds for immediate placement in the Michigan automotive industry. Kettering University's Mechanical Engineering program ranked seventh nationally among all non-Ph.D. engineering programs in the 2016 U.S. News and World Report “Best Colleges” edition.

Kettering University needed a fresh vision for providing better service to the student population through the student website portal. The Symmetri Marketing strategic approach to UX and design was applied. A new intranet plan for Kettering provides unique career opportunities for students to learn and engage with employers throughout their education.


College and university websites are built for more than recruitment. They must also provide an efficient tool to simplify and enrich the daily lives of students, faculty, staff, donors and employers. Kettering University has a unique history of engagement with the automotive industry. Kettering needed a website portal to facilitate the daily activities common to any student body, but also the university’s highly integrated experiential learning co-op program.

This would be more than a Drupal intranet or extranet website. Kettering needed a fully integrated web portal connecting the university population to many other systems including Google, Ellucian and Blackboard. Building a website like this can be a daunting undertaking for all involved.


When web design projects become too complex for one mind to grapple, it's time to pull together a team effort. Symmetri Marketing employs a comprehensive perspective to every web design and development project. We get started at the beginning with a thorough discovery phase to fully detail the goals, metrics, existing infrastructure constraints and roadmap for defining a truly successful project.

Our approach combines the disciplines of information architecture, website analytics, modern web design best practices and years of experience in serving the web development needs of higher education.


The result is a discovery document and collection of highly relevant wireframe data models that will guide the eventual web design project with precision and efficiency.

Since Kettering University chose to work with The Drupal Experts, this project is now poised for completion by a team of Drupal developers who know how to bring a high-performance website to life efficiently and effectively. Everyone loves a project that finishes on time and under budget. Beginning with a proper discovery phase is how it’s done.

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