DrupalCamp Michigan took place on Saturday July 16th, 2016 at the Michigan State University main library in Lansing Michigan. Michigan Drupal developers from across the state arrived bright and early for this day long camp of presentations and panel discussions.
Websites can attribute about 64 percent of their traffic to organic keyword searches. So, if your Drupal website design isn't nailing it with SEO, you're missing a huge chunk of visitors and potential customers. What are the essential elements for getting it right with Google, Bing, Yahoo!, and other various and sundry search engines? Read on to find out.
An authority site is one that is trusted for its high-quality content. Not only does it rank exceptionally well with search engines, but it is trusted by users and other websites. For example, if you establish your website as an 'Authority', you will begin getting links to your site from other content -- highly popular industry blogs and other reputable, highly-visible websites. Naturally, this means more traffic and, by extension, more customers.
Thinking about redesigning your website? Check out what's in and what's out for website design and development. Retro fonts are huge, as is responsive web design. Search engines rank pages based on how well they are optimized for mobile devices, so be sure to test yours on all sizes of smartphones and tablets, as well as desktop PCs.
Feng Shui is an ancient Chinese system of design, most likely originating from the Yangshao and Hongshan cultures, dating back to 4000 B.C. It is most commonly used in architectural design, but the principles can be applied to any design practice, from laying out a cityscape to decorating a single room.
A website is necessary if you want to reach potentially millions of customers online and around the world. But, what if you're just trying to find a few hundred or perhaps a few thousand customers down the street or across town? Websites can be equally effective in generating local customers, but the website has to be set up right to shift focus from the World Wide Web to Detroit or Ann Arbor, Michigan. Here's how to make your Michigan website easy for locals to find and engage with.
Your website is a virtual showcase of your business. For startups, that means it not only serves as a customer portal to your business, it also means it's your best-foot-forward for any potential investors. You may not be actively pursuing investors right now, but if it looks like a possibility down the road, it pays to line your ducks up to begin with. When you hire a Drupal developer, you need to partner with one that can help you build a site that's attractive to investors as well as customers. Here's how.
When it comes to reaching out to customers, mobile is where it's at. The overall e-commerce segment of the retail industry is growing at an impressive 13 percent (in an economy in which most markets are struggling to achieve 2-percent gains). But mobile commerce, by comparison, is growing by a mind-boggling 300 percent, with no end in sight. So, if your e-commerce biz isn't thinking mobile, you're thinking wrong.
Moving right along demonstrating the new Drupal 8 Object Oriented Programming structure, this next part of my blog series is going to focus on creating a custom field formatter.
If you are brand new to the world of web design, digital marketing, e-commerce, and the rest, all of the things you have to know and understand can become daunting quickly. Michigan designers will toss around terms like "responsive web design" and "SEO" and "bounce rates." You may not understand what all of that means just yet. Relax! You will soon enough.